Brighton Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

How We Utilize Your Data

We utilize your personal information for these key purposes:

• Service Provision in Brighton:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity to confirm you meet our rental criteria. We manage the collection and return of vehicles efficiently. Additionally, we process payments and oversee deposits and associated charges.
• Customer Correspondence (Contractual Obligations and Legitimate Interests):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer support. Informing you of any changes to our services or policies.
• Marketing Preferences in Brighton:
  • We will send promotional offers, newsletters, and service updates based on your consent or legitimate interest. You can unsubscribe at any time.
• Service Enhancements in Brighton (Legitimate Interest):
  • Evaluating website usage helps refine user experience and functionality. Researching trends allows us to improve our vehicle fleet and service offerings.
• Compliance with Local Laws and Regulations:
  • Adhering to local laws, regulations, and tax obligations. Protecting against fraudulent activities and maintaining service security. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information

• Local Partners in Brighton: Third-party companies assist us in providing our services, including payment processors, IT support, and maintenance. They are required by contract to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Standards

We employ a range of technical and organizational measures to safeguard your personal information from unauthorized access, modification, disclosure, or destruction. These measures encompass encryption, access controls, secure servers, and routine security evaluations. Nonetheless, it is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Practices

We keep your personal information only for as long as needed to meet the purposes it was collected for, including compliance with legal and reporting obligations. The duration for which we retain data depends on the specific type of information and the context in which it was processed.

Your Rights in Brighton

Your rights under UK data protection law

• Accessing Your Personal Information: Obtain a copy of your personal information records.

Contact us below to exercise your rights.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, monitor site traffic, and customize content. You can adjust your cookie preferences directly in your browser settings to suit your needs.

Policy Changes

We may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be published on this page, accompanied by a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out: